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News
Major new???Make It Gold with Kerrygold??? campaign inspires consumers to make every meal moment shine
1+ week, 5+ day ago (247+ words) “Our new campaign launches at a time of strong and sustained growth for Kerrygold in terms of sales, distribution and innovative range extensions.” Lucy Hay, Senior Brand Manager, Kerrygold UK Sales of Kerrygold, the UK’s No.1 block butter brand1, are set…...
Lactalis UK & Ireland backs Seriously Spreadable Cheddar with latest TV campaign
2+ week, 4+ day ago (338+ words) Category-leading dairy business Lactalis UK & Ireland is launching the latest phase of its 2026 TV advertising campaign for Seriously Spreadable Cheddar this August, as part of a campaign with an annual media value of £1.2m, designed to build brand awareness and drive…...
Health-focused dairy – Shoppers want specific benefits from their dairy products
1+ mon, 2+ day ago (786+ words) Growth in the UK dairy products sector is primarily driven by strong retail and foodservice demand for cheese, and consumer preferences for high-protein, organic, and functional dairy products. Consumers are shifting toward specific health-focused dairy items. High-protein products, cottage cheese,…...
Dairylea adds healthier range extension with Strawberry Fruit Bites
2+ mon, 3+ week ago (259+ words) Combining the classic Dairylea cheese and crackers format with strawberry fruit bites made with fruits, the new product has been developed to appeal to the entire family. While taste remains the biggest purchase driver for families, health considerations are increasingly…...
Lactalis boosts its health and nutrition offering with the acquisition of Protein Works
2+ mon, 3+ week ago (208+ words) Grocery Trader Lactalis, a French family business and the world’s leading dairy company, announced today that it has finalised the acquisition of Protein Works, a UK-based company specialising in active nutrition products. This acquisition marks a new step in Lactalis…...
Be bold. Be meaty. Be… followed by sheep?
2+ mon, 3+ week ago (339+ words) Peperami launches its new ‘Be Bold. Be Meaty.’ brand platform with a campaign telling the story of a struggling young English barber who takes the bold and meaty step of giving sheep mullets to realise his business dreams. The hero…...